COMPACT SUV
CMF VISION HIGHLIGHTS
— PROJECT NAME
CMF Vision
Compact SUV
— ROLE
Lead CMF Designer,
Development +
Storytelling
— DATE
10.04.2022
This project highlights the CMF (Color, Material, Finish) vision for a new compact SUV. While comprehensive benchmarking, detailed customer demographics, and extensive sales forecasts were conducted, only the most impactful CMF highlights have been included here to focus on the creative essence of the project.
STORYTELLING
I created "travel stories" to showcase CMF themes that connect us to various destinations in the US. For each season, I was inspired by a travel destination that highlighted its unique beauty during that time of year. I developed inspiration boxes/books that contained products and travel ideas inspired by these places. I called these story boxes “The Goode Guides.” These destinations inspired the CMF for a new compact SUV sold globally.
