— PROJECT NAME

Kia PBV Vehicle

Concepts

— ROLE

Lead CMF Design,

Development,

Project Management

— DATE

01.06.2024

I successfully lead the CMF design and development on 4 PBV vehicles shown at CES in Las Vegas from concept through completed models as the lead/only CMF designer on the project. The PBV project earned the 2025 Red Dot Award in the Cars and Motorcycles category.

These 4 vehicles highlighted sustainable CMF and were built in 4 different locations (3 in South Korea and 1 in California) over the course of 6 months, which involved color mastering and development to be duplicated in each of the vehicles build locations.

I was involved in every phase of the CMF design and development, from the initial storytelling for all vehicles to the booth development and design.