— PROJECT NAME

EV9 Marketing, Brand +

CMF Proposal

— ROLE

Lead CMF Designer

— DATE

06.2.2020

I developed the “Four Elements of Nature” concept as a proposal for Kia’s first all-electric SUV, the EV9. This visionary approach was presented to the Head of Design and Global Marketing. Following its approval, the Elements Vision not only became the narrative for the EV9 but also established the brand strategy for all Kia electric vehicles. The EV9 has been recognized with the prestigious ‘Best of the Best’ award at the Red Dot Award: Product Design 2024 in the Cars and Motorcycles category.